The Smokey Collection and a Q&A with Our Creative Director

Q: Why did you decide to work with Smokey Bear?
Wildfire prevention is a serious issue here on the west coast where we’re based. Our team wanted to work with Smokey because we believe in his message of wildfire prevention and nature conservation. It’s really special to us to be an official partner of the longest-running public service announcement campaign in United States
Q: Why does Smokey Bear represent to you?
A: I remember camping as a kid and seeing the Smokey “Fire Danger” signs and learning about wildfire prevention. To this day, it’s still important that we follow Smokey’s guidance of doing our part to prevent wildfires
For me Smokey is a reminder to do your part to protect nature and all living things that would be affected by wildfires.
Q: Why were these designs printed on recycled fabrics?
A: Because it's what Smokey would want! At Desert Dreamer we want to do our part in minimizing the impact the fashion industry has on the environment.
Q: What is your favorite piece from the collection?
A: The Smokey Only You Dad Tee- the vintage inspired graphic, oversized comfy fit, and soft recycled fabric make it one of my new go-to shirts.